\u0130kinci el piyasas\u0131 ne zaman oldu\u011fundan fazla hareketlense araba al\u0131m sat\u0131m\u0131 ile ilgili doland\u0131r\u0131c\u0131l\u0131k hikayeleri de u\u00e7u\u015fa ge\u00e7iyor. \u015eunu ba\u015ftan kabul edelim: Bu sekt\u00f6rde i\u015fini ger\u00e7ekten do\u011fru, d\u00fczg\u00fcn, d\u00fcr\u00fcst yapan \u00e7o\u011funluk esnafa ra\u011fmen yalanc\u0131 ve \u00e7akal bir kesim de var. Ticaret yap\u0131lan her i\u015f dal\u0131nda bu tip \u00e7akallar\u0131 g\u00f6rmek m\u00fcmk\u00fcn ama sanki bu \u00e7akal oran\u0131 ikinci el ara\u00e7 al\u0131m sekt\u00f6r\u00fcnde bir t\u0131k daha fazla. \u00dclke olarak i\u015f ahlak\u0131na verdi\u011fimiz \u00f6zeni art\u0131rmam\u0131z\u0131n zaman\u0131 gelmedi mi?<\/p>\n
Ge\u00e7enlerde ilanlardaki opsiyonlanan olarak ad\u0131 ge\u00e7en yak\u0131\u015f\u0131kl\u0131 Serdar Beyi incelemi\u015ftik. \u0130\u015f ahlak\u0131n\u0131n temel kalemlerden biri olan Kaparo sisteminin bile nas\u0131l \u00e7akallar\u0131n elinde k\u00f6t\u00fcye kullan\u0131labildi\u011fi \u00e7ok a\u00e7\u0131k ortada. Hayali ki\u015filere ara\u00e7lar\u0131 opsiyonlamak, olmayan arabalara y\u00fcksek fiyattan ilan vermek gibi piyasa fiyatlar\u0131n\u0131 y\u00fckseltici pazarlama teknikleri ayyuka \u00e7\u0131kt\u0131. Bir de bunlar\u0131n yan\u0131nda a\u011f\u0131r hasar kayd\u0131 bulunan ama de\u011fi\u015feni, boyanan\u0131 olmayan ara\u00e7lar\u0131; takometresi birka\u00e7 tur atm\u0131\u015f ama 20bin kmdeki garaj arabalar\u0131n\u0131; perte \u00e7\u0131kt\u0131ktan sonra iyice yenilerek piyasaya sunulan doktordan temiz arabalar\u0131 ekledi\u011finizde piyasan\u0131n sab\u0131ka dosyas\u0131 iyice kabar\u0131yor.<\/p>\n
Tabii bu tip d\u00fczenlemeleri \u00f6ncelikle devletler kanun yoluyla yaparlar. Daha b\u00fcy\u00fck problemlerle migren a\u011fr\u0131s\u0131 \u00e7eken b\u00fcy\u00fck devletimizin bu piyasaya ait yapaca\u011f\u0131 d\u00fczenlemeler hep konu\u015fur ama bir t\u00fcrl\u00fc hayata ge\u00e7mez. Peki her \u015feyi devletten mi beklemek laz\u0131m? Yapt\u0131\u011f\u0131 k\u00f6t\u00fc ayakkab\u0131lara \u015fikayet gelince Ahiler taraf\u0131ndan \u201cpabucu dama at\u0131lan\u201d esnaflar neden yok? Millet\u00e7e b\u00f6yle konularda uzunca bir s\u00fcredir organize olabilmeyi unuttuk. Akl\u0131m\u0131za geldik\u00e7e Ahili\u011fi gurur duyarak anlat\u0131r\u0131z ama i\u015f i\u00e7imizdeki \u00e7akallar\u0131 temizlemeye gelince neden ka\u00e7ak g\u00fcre\u015fiyoruz? Esnaf bir araya gelerek kendi d\u00fczenlemesini yapmaya \u00e7al\u0131\u015fm\u0131yor?<\/p>\n
Kendi arabas\u0131n\u0131 biraz fazla fiyata satan birisi 3-4 araba sat\u0131p kolay yoldan para kazanmaya ba\u015fl\u0131yor. Medeni \u00fclkelerde ikinci el ara\u00e7 al\u0131m sat\u0131m i\u015finin nerdeyse tamam\u0131 galeriler \u00fczerinde yap\u0131l\u0131yor. \u00c7\u00fcnk\u00fc ara\u00e7la ilgili bir problem \u00e7\u0131kt\u0131\u011f\u0131nda arac\u0131 satan kuruma tekrar ula\u015fabilmek en g\u00fcvenlisi. \u0130\u015fleyen bir garanti sistemi var. Ama \u00fclkemize bakt\u0131\u011f\u0131m\u0131zda hala \u00e7o\u011funluk bireysel sat\u0131\u015flarda \u00e7\u00fcnk\u00fc halk\u0131m\u0131z art\u0131k galerici esnaf\u0131na g\u00fcvenmiyor. Herkes bulabilirse tan\u0131d\u0131ktan, akrabadan bildi\u011fi arabay\u0131 almay\u0131 \u00e7al\u0131\u015f\u0131yor.<\/p>\n
\u0130lan siteleri de bu \u00e7akallar\u0131n ay\u0131klanamamas\u0131nda su\u00e7suz say\u0131lmaz. Opsiyonlanma gibi \u00e7ok basit mini \u00e7akall\u0131klar\u0131 editoryal s\u00fczge\u00e7ten ge\u00e7irebilmek m\u00fcmk\u00fcnken k\u0131llar\u0131n\u0131 k\u0131p\u0131rdatmad\u0131klar\u0131 ortada. Hem de baz\u0131lar\u0131na y\u00fczlerce lira ilan bedeli \u00f6denmesine ra\u011fmen. Bu piyasan\u0131n vitrini do\u011fal olarak ilan siteleri. Eskiden oldu\u011fu gibi kimse otopazarlar\u0131n\u0131 ya da galerileri gezerek araba alm\u0131yor. O y\u00fczden ilan siteleri bu sa\u011flad\u0131klar\u0131 hizmetler i\u00e7in tabi\u00ee ki bedava olamaz ama kullan\u0131c\u0131lar\u0131na da \u00e7ok basit g\u00fcvenlik hizmetleri sunabilmeleri laz\u0131m.<\/p>\n
Ge\u00e7enlerde Otoendeks mesaj kutumuza \u015f\u00f6yle bir mesaj gelince a\u011flasak m\u0131 g\u00fclsek mi bilemedik. \u201c\u00c7ok sa\u00e7ma bir uygulaman\u0131z var. Ke\u015fke kapansa da millet bakamasa. Biz de al sat\u0131m\u0131z\u0131 adam ak\u0131ll\u0131 yapsak.\u201d Biliyorsunuz otoendeks olarak arac\u0131n\u0131z\u0131n \u00f6zelliklerinde piyasadaki b\u00fct\u00fcn ilanlar\u0131 tar\u0131yor ve sizin arac\u0131n\u0131za en uygun ortalama fiyat\u0131 belirliyoruz. Hem de saniyeler i\u00e7inde. Tabi her araban\u0131n ortalama piyasa fiyat\u0131n\u0131 bizim arac\u0131l\u0131\u011f\u0131m\u0131zla kolayl\u0131kla \u00f6\u011frenebilmek baz\u0131 \u00e7akallar\u0131n can\u0131n\u0131 s\u0131km\u0131\u015f, utanmam\u0131\u015f bir de mesaj atm\u0131\u015f.<\/p>\n
Bu piyasan\u0131n \u00e7akall\u0131klar\u0131n\u0131 ne kadar yazarsak yazal\u0131m bitiremeyiz. \u0130lan siteleri ve galerici esnaf\u0131 bu \u00e7akall\u0131klar\u0131 \u00e7\u00f6zmek i\u00e7in yeni yollar aramak zorunda. \u00c7akallardan uzakta, g\u00fcvenli al\u0131m sat\u0131mlar\u0131n yap\u0131ld\u0131\u011f\u0131, i\u00e7lerinde k\u00f6t\u00fc mal satan oldu\u011funda pabucunu dama atacak organize esnaflar taraf\u0131ndan y\u00f6netilen bir piyasa dileklerimizle bu yaz\u0131m\u0131z\u0131 da bitirelim efendim.<\/p>\n
<\/p>\n
Kadir Usta<\/p>\n","protected":false},"excerpt":{"rendered":"
\u0130kinci el piyasas\u0131 ne zaman oldu\u011fundan fazla hareketlense araba al\u0131m sat\u0131m\u0131 ile ilgili doland\u0131r\u0131c\u0131l\u0131k hikayeleri de u\u00e7u\u015fa ge\u00e7iyor. \u015eunu ba\u015ftan kabul edelim: Bu sekt\u00f6rde i\u015fini ger\u00e7ekten do\u011fru, d\u00fczg\u00fcn, d\u00fcr\u00fcst yapan \u00e7o\u011funluk esnafa ra\u011fmen yalanc\u0131 ve \u00e7akal bir kesim de var. Ticaret yap\u0131lan her i\u015f dal\u0131nda bu tip \u00e7akallar\u0131 g\u00f6rmek m\u00fcmk\u00fcn ama sanki bu \u00e7akal oran\u0131 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/otoendeks.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/340"}],"collection":[{"href":"https:\/\/otoendeks.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otoendeks.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otoendeks.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otoendeks.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=340"}],"version-history":[{"count":0,"href":"https:\/\/otoendeks.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/340\/revisions"}],"wp:attachment":[{"href":"https:\/\/otoendeks.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otoendeks.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otoendeks.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}